Well, I thought I had written this a couple weeks ago. Turns out it was just all in my mind...
So, Erik Hanberg, interesting fellow. There are a number of ways one could categorize Erik. A few different labels one could use. Erik has managed to take a number of interests and convert these into multiple revenue streams. I suspect, he would call himself first and foremost an author. He was a pioneer in the self publishing industry, and now has more than a handful of published works available online. I was intrigued by the various trial and error marketing techniques he employed over the years, such as giving one book in a series away for free in the hopes of seeing crossover purchases of the other books in the series.
Erik didn't stop hear. He took the knowledge he gained from publishing his own works, and made a business out of sharing that knowledge with others. Further, he combined this concept with his wife's expertise to offer a more full-service product. I like how they took their strengths and what they enjoyed doing and found a way to make a living doing it.
Erik at one point launched his own theater company, but was unable to sustain it. He also was involved with the site Exit133, and co-founded Suite 133, a place for people to come work together. Currently, in addition to authoring and his business with his wife, he also serves on the parks commission. Erik seems a very down to earth person. Not flashy, not a "business" guy. But someone I could see myself emulating. Just doing things he would already be doing anyway.
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